When you think of Will Ferrell, you’ll likely think of Saturday Night Live re-runs or quirky comedies. Now the actor is adding another notch to his comedic resume with his new line of sunscreens, all for a good cause: scholarships for cancer survivors. The product comes complete with SPF 30 and quirky labeling that made our staffers blush.

While we can’t vouch for Will’s products—they weren’t part of our testing—we like the subtext: Don’t forget to use sunscreen—at least 30 SPF—to prevent skin cancer. In our recent survey, two-thirds of respondents said they used sunscreen at least occasionally, and women were more likely than men to use it frequently. Respondents were less likely to use it during non-beach, non-swimming activities such as running, and were more diligent about putting it on their kids than themselves.

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This new British ad is causing quite a stir with it’s not-so subtle innuendo about grooming.

via Denver Cooking Examiner.
How many of you know a loved one with peanut allergies? Have no fear; I have created a new dessert bar that tastes like peanut butter and chocolate but sans the nuts. By using the magic ingredient: sunflower butter, the kids or the kid in you can indulge.

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Dieters may be able to take solace in the fact that one of the most powerful weight-loss tools available may be as close as a pen and paper.

Writing down everything you eat could double your weight loss.

In a recent study by the Kaiser Permanente Center for Health Research, participants who kept food journals lost almost double the weight of their nonjournaling counterparts.

And at a time when Americans spend $35 billion a year on weight-loss products — a figure larger than the gross domestic product of most developing countries — the finding could be good news for those searching for an inexpensive route to a healthier weight.

The study, published in the American Journal of Preventive Medicine, focused on the efficacy of various behavioral weight-loss interventions in more than 1,500 overweight and obese adults. Participants were schooled on lifestyle interventions, which included weekly group sessions, regular exercise, a heart-healthy diet, reduced alcohol consumption and the use of food diaries.

http://www.abcnews.go.com/Health/Fitness/story?id=5327486&page=1

Buying overpriced indulgences may feel good in the short term, but you pay the price later. Or at least that’s the conventional wisdom.

But a study by a couple of business-school professors says splurging now makes you happier later. Even more surprising: Not splurging now gives you pangs of regret later.

Anat Keinan, an assistant professor at Harvard Business School, and Ran Kivetz, a professor of marketing at Columbia Business School, make their case for thevice lifestyle in an article in the Harvard Business Review.

One of their studies polled college students and alumni on the subject of spring breaks. Regret about not having spent more money or traveling during breaks increased with time, whereas regret about not having worked, studied, or saved money during breaks decreased with time.

The authors write: “We saw a similar pattern in a study of how businesspeople perceived past choices between work and pleasure. Over time, those who had indulged felt less and less guilty about their choices, whereas those who had been dutiful experienced a growing sense of having missed out on the pleasures of life.” (As the old saying goes, nobody dies saying “I wish I’d spent more time at the office.”)

The authors also did a study of mall shoppers, asking about their regret about buying an expensive item of clothing. Those who anticipated short-term regret bought less-expensive items, while those who anticipated long-term regret splurged. “Thinking about short-term regret drives consumers to be virtuous, while thinking about long-term regret leads them to be extravagant,” the authors write.

Luxury-goods makers, of course, will eat this up. I can see the slogan now: “Luxury: It’s Good for Life.” Or “Cartier: You’ll be sorry you didn’t.” Whether luxury is good for your finances is another matter. (Nobody goes bankrupt saying “I wish I’d spent more on Gucci bags).

Wealth Report readers, what do you think? Do the long-term benefits of indulgence outweigh the short-term risks of regret?