For example, the R-rated sequel Sex and the City 2 earned only $3 million from midnight openings around this time last year. Its not jaw-dropping in comparison to movies like Twilight Saga: Eclipse which, as the Los Angeles Times points out, pulled in more than $30 million from post-midnight showings, but it is strong for an R-rated movie.

Banking on the studio adage that theres no success like a previous box office hit, Mr. The New York Times suggests that "If you superimposed a diagram that mapped out all the narrative beats, characters and jokes in 'The Hangover Part II' over one for 'The Hangover,' the two would align almost perfectly. Phillips and company dutifully recycle the first movie to increasingly diminishing ends.".

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